The most important thing a website owner should learn is how to increase their presence on the web. If you don’t get quality, targeted traffic to your website, you might as well pack it up and go home!
The problem is, most of us don’t know where to start when it comes to finding new visitors. The typical path the website owner walks goes a little something like this: Create website – Create Google Adwords account – Spend lots of money on Adwords – Go broke and give up website idea. There is no shame if you’ve experienced this. It happens. All of us have been there. In fact, most successful website owners have made their share of mistakes along the way! The good news is, we can all learn from their mistakes and get started on the right foot!
There is actually a very straight-forward strategy we can use to increase our website traffic and increase our sales. Also very lucky for us that we don’t have to spend a lot of money or risk getting banned from anything! It just takes a little elbow grease and time.
The first thing we need to do is determine who our customers are. If we don’t know who we are selling too, and what their internet patterns are, sales may fall flat. There are a couple tools we can use to find out this information. The first is Google Trends. It is free, and we can use it to find information on keywords related to our website and who is looking for them. This also ties in with the Google Adwords Tool. We can use this to help refine what keywords are more popular for our niche or product.
Our next step is to start marketing to our audience. This is where we will establish a wider presence on the internet to help generate website traffic. Now that we know all about our audience, and the keywords they like to use, we can start writing content-rich articles and place them on article sites like Ezines and Go Articles. We will submit to as many sites as we can to build our ‘authority’, and to give us an opportunity to show our article resource box to the world! The resource box is where we get to put links directly back to our website so our customers can go to our site as soon as they read our article.
Finally, you will start generating traffic through article marketing and supplemental traffic sources. You can then utilize an email marketing strategy that sends targeted traffic to your articles or directly to your website. If you are getting increased traffic through your article submissions and other sources, the email marketing will support traffic to your submitted articles. Also, using supplemental sources like YouTube, social media like Facebook and Twitter posts, can generate a ‘buzz’ around your site that can generate website traffic consistently.
If we follow these simple steps, we should be able to generate a decent amount of traffic to boost sales and get our website off the ground! You just have to realize it will take a little time. Stick to the strategy, and the traffic will follow!
Before using any marketing tools to drive traffic to your website, please look at my Free training series 7 Steps to Affiliate Success to learn all about proven strategies for growing a successful affiliate marketing business.